The marketing of a bariatric program requires specific messaging, content and targeting. It is generally not effective to combine bariatric marketing into a larger, hospital-based campaign because the bariatric targets and messages need to be distinctive. Let BMI evaluate and compare your current marketing collateral (or help design new collateral) based on our market research of the bariatric population and referring physicians. We will illustrate what works well and help you design a campaign that meets your budget restrictions.

Competitive analysis will give you a heads-up on who is doing what in your market. We will identify the strengths and weaknesses of your program and those of your competition. The good news is that bariatric program marketing can be relatively inexpensive (the glamorous TV and Radio spots are not always the most efficient use of capital) to create in an effective manner. BMI will help you customize your bariatric marketing in a way that will garner rewards far down the line with qualified patient acquisition.

BMI consultants evaluate the effectiveness of your educational seminars. We will also fully analyze the program’s website. These evaluations determine whether the content of both provides the specific information patients are seeking. Website analysis also includes search engine optimization to enhance the program´s website ranking by commonly used search engines.

Most importantly, we will establish processes and tools to track your referral sources. This allows programs to continually assess the cost effectiveness of the marketing spend, messaging, and targeting.